Stay tuned for a video interview we conducted with James Bell, Head of Consumer Affairs, General Motors currently on the floors of the North American International Auto Show, NAIAS, or commonly referred to as the Detroit Auto Show. This interview, unlike any other we’ve conducted, will surprise you.
GM’s Rise
Undeniably, GM has turned around in a spectacular way these past years. Its portfolio includes a wide variety of cars ranging from the small Spark to full size pickups and SUVs. What seems the most promising development is the intelligent evolution of its Voltec platform, and its V8, which has the capacity to shut off cylinders when horsepower or torque isn’t necessary, amongst a few others.
No, this is not another self-gratifying interview
If interviews are usually masked PR marketing ploys designed to sell, but this interview will surprise you. James takes us on a rapid tour of the show where you will hear about Toyota, Ford, and many more. We were pleasantly surprised to hear a manufacturer congratulating other carmakers.
We hope you’ve enjoyed this interview as much as we did. In the meantime, you can see some of the cars here.
Just in case you were wondering what GM has to offer this year, here is a quick list.
Corvette Z06: The all-new 2015 Corvette Z06 will make its public debut at the 2014 North American International Auto Show. It will be the most track-capable Corvette ever, designed to deliver supercar levels of performance through unique powertrain, chassis and aerodynamic features. Production is expected to begin in late 2014.
Corvette C7.R: The 2015 C7.R will make its public debut alongside the new 2015 Corvette Z06 at the North American International Auto Show. The two cars were co-developed, representing the closest connection between the racing and road-going Corvettes in modern times. Chevrolet was the most successful name in professional motorsports in the United States this year, capturing 14 manufacturer, driver and team championships in NASCAR, IndyCar, ALMS, GRAND-AM and the Pirelli World Challenge series. The new Corvette race car, wearing an updated “Jake” mascot, will make its competition debut at the Rolex 24 At Daytona, Jan. 25-26, 2014
The 2015 GMC Canyon mid-size pickup will make its global auto show debut at NAIAS. The Canyon will be the latest addition to GMC’s three-truck strategy, making Chevrolet and GMC the only brands to offer customers a full range of pickups with a mid-size, full-size and heavy-duty option. All three GMC trucks: the Canyon, the Sierra 2500 and the Sierra 3500 HD will be on display at the show. The 2500 and 3500 HD pickups combine best-in-class capabilities, bold styling, and premium interiors with smart features. Available Duramax/Allison powertrain, proven strong with more than 1.3 million sold since its introduction in 2001. Also on display at the show will be the recently debuted 2015 Yukon Denali and Yukon XL. GMC’s full-size SUVs are a dominant player in today’s market and important to GM’s bottom line, holding more than 70% of the market share in combination with Chevrolet.