The Wet Putty Paint Phenomenon – Why Muted Colors?

Why is this trend popular?
Aaron Turpen
Posted by October 27, 2024

The latest automotive trend has been muted, semi-gloss paints. Usually in single colors. My favorite name for the look is “wet putty.” The colors are usually ochre, blue, grey, and similar. Why is this trend popular?

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Aaron Turpen
Aaron Turpen
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An automotive enthusiast for most of his adult life, Aaron has worked in and around the industry in many ways. He is an accredited member of the Rocky Mountain Automotive Press (RMAP), the Midwest Automotive Media Association (MAMA), the Texas Auto Writers Association (TAWA), and freelances as a writer and journalist around the Web and in print. You can find his portfolio at AaronOnAutos.com.