During today’s Xbox Games Showcase, Turn 10 Studios unveiled gameplay showing the 2023 No. 01 Cadillac Racing V-Series.R race car and 2024 Chevrolet Corvette E-Ray, featured on the cover of the new “Forza Motorsport,” releasing on October 10, 2023. “Forza Motorsport,” the latest title in the Forza series that began in 2005, will be available globally on Xbox Series X|S, Windows 10 and 11 PCs via the Microsoft Store and Steam, and Xbox Game Pass for PC and console.
“All of us at Turn 10 Studios are excited for players to experience the generational leap in fidelity, immersion and realism of ‘Forza Motorsport,’ the most technically advanced and authentic racing game we’ve ever made,” said Chris Esaki, Creative Director of Forza Motorsport at Turn 10 Studios. “We’re equally proud of our relationship with General Motors and can’t wait for fans to experience the stunning 2023 No.01 Cadillac Racing V-Series.R and 2024 Chevrolet Corvette E-Ray in-game when ‘Forza Motorsport’ launches on October 10.”
To secure this prominent placement on the new title, Cadillac and Chevrolet teams provided access to renderings and information about the Cadillac V-Series.R race car and Corvette E-Ray approximately a year prior to each car’s public debut. Once the vehicles were selected for the cover, still months prior to their respective reveals, Turn 10 Studios was invited to collect detailed reference photography of the cars, record real audio from development vehicles and secure vehicle performance data from engineers.
This work speaks to the level of detail Turn 10 Studios provides players in both the audio-visual spectacle of racing and the simulation of vehicle capabilities on the 20 photorealistic tracks featured in the game. This combination of strengths is attractive to Cadillac and Chevrolet because “Forza Motorsport” allows prospective and existing customers to experience vehicles and formulate opinions about them, potentially impacting purchase decisions and brand affinity.
Cadillac V-Series
The Cadillac V-Series.R — Cadillac’s third-generation prototype race car, continues Cadillac Racing’s heritage of winning on the racetrack, including victories at Sebring and Laguna Seca this year. It was co-developed by Cadillac Racing, Cadillac Design and Dallara, and incorporates distinctive Cadillac design elements, such as vertical lighting and floating blades.
“This is a big year for Cadillac Racing and Cadillac’s V-Series performance vehicles. We’re celebrating 20 years of V-Series and are fresh off a return to the 24 Hours of Le Mans, one of the world’s greatest endurance races,” said Meagan Quinn, Cadillac V-Series marketing manager. “We’re excited for our fans to race and experience the Cadillac V-Series.R themselves, and for performance enthusiasts around the world to experience Cadillac V-Series.”
The Cadillac V-Series.R will only ever be driven by a select few of the world’s best racing drivers. Putting the race car in “Forza Motorsport” allows a truly global audience to get a taste of that experience on the very same tracks where the car competes for victories in real life.
Corvette E-Ray
The 2024 Corvette E-Ray, the quickest Corvette in history and the first Corvette to feature both electrification and all-wheel drive capability, will just be getting into the hands of U.S. customers when “Forza Motorsport” is released.
“We are excited to see the first customer impressions of Corvette E-Ray both in real life and through ‘Forza Motorsport’ being shared at the same time,” said Harlan Charles, product marketing manager, Chevrolet Corvette. “While Corvette will always be America’s sports car, ‘Forza Motorsport’ is one way we continue to elevate awareness of what Corvette offers on the world stage.”
From customer anecdotes to the Chevrolet vehicle development team’s first-hand experience, our product teams know “Forza Motorsport” is used as a tool for learning track layouts and vehicle capabilities.
A long history with the Forza franchise
“Forza Motorsport” showcases legendary racing and street-performance vehicles on the most renowned race circuits across the world. GM’s collaboration with Turn 10 Studios puts a spotlight on two of the company’s most capable track vehicles — the Cadillac V-Series.R and the Chevrolet Corvette E-Ray.
Cadillac and Chevrolet vehicles have been present in the Forza franchise since the original “Forza Motorsport” made its debut in 2005, with representation in every Motorsport and Horizon title since inception.
